Are we selling time? Or solving important business problems?

If the answer is the latter, then it’s time to rethink how that value is defined, delivered and captured.

That’s why the VoxComm Board commissioned Redesigning the Agency Value Model, a new guide for agencies navigating the shift from effort-based revenue to clearly defined, outcome-led, scalable solutions.

Inside, the guide tackles some of the most pressing commercial questions agencies face, including securing client and procurement buy-in for new pricing models, proving the value of AI-enabled work, or making performance- or advisory-led pricing viable and defensible.

Redesigning the Agency Value Model is a roadmap for change across the agency community. The right path will look different for every agency, but standing still is not an option.

We encourage you and your leadership team to dive in and use this guidance to help future-proof your business.