The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing “to retire the RFP” from global business practice. And we’ve got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS (Qualification-Based Selection), a process that will ultimately help client organizations to buy creative services that are critical, complex, and customized.
We’ve focused the rationale and arguments for using the QBS methodology around efficiencies for clients and delivering greater levels of effectiveness. It’s a simple process to implement and manage and should prove highly effective at identifying the right partner.
The guide is available free of charge to marketers and procurement people and covers the following areas in detail. Please email Scott Knox in order to receive it.
Your QBS contact
President & CEO, ICA, Canada