• New body to promote best practice and call out bad practice towards agencies globally 

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• Founding partners are The 4A’s, EACA, The ICA, and The IPA 

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Four of the world’s leading associations representing the interests of communications agencies are joining forces to launch a worldwide body called VoxComm. 

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VoxComm’s role is to champion the value that agencies bring to their clients as turbo boosters for growth and to represent the power of commercial creativity in all its forms – across strategy, ideas, content and media – as a proven lever for growth that businesses neglect at their peril. 

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The body won’t be a physical organisation, but a closely networked partnership founded and funded by the four founding agency bodies – The 4A’s (USA), EACA (Europe), The ICA (Canada), and The IPA (UK). The founders are also in talks with other trade associations around the world to support VoxComm. 

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VoxComm is led by the heads of the four VoxComm founding partners: Marla Kaplowitz, President & CEO, The 4A’s; Tamara Daltroff, Director General, EACA; Scott Knox, President & CEO, The ICA; and Paul Bainsfair, Director General, The IPA. 

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The four founders made the joint decision to launch VoxComm to address the transformational challenges faced by agencies in adapting to rapid and continuous change driven by technology. It will also look to tackle issues caused by the rise of procurement and the impact of short-termism in marketing investment. 

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VoxComm will provide a global counterpart to organisations such as WFA and ICAS, partnering on relevant initiatives and providing a co-ordinated global response when needed. It will also look to roll-out successful local initiatives, such as the ICA’s Pitch Watchdog service, on a global scale.  

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Quote: “VoxComm is a powerful global partnership that will empower agencies through the sharing of our resources and best ideas, because the challenges to the unique business value that agencies can deliver are the same everywhere, in every market and region. We will focus entirely on advancing the value of agencies and on encouraging an environment in which the value delivered to clients can be maximised – promoting value-creating relationships and calling out value-destroying behaviours.”